Consumer Health Strategy Development

COVId-19 pandemic is impacting consumer behavior in many ways that very few had predicted.  Our research has shown that consumers are ever more ready to take control onr parts of healthcare and are demanding more and more consumer health products such as self monitoring and diagnostics.  The COVID crisis has reminded consumers of the vulnerability of our healthcare systems and this has prompted consumers to take charge of their own health.  We are seeing a significant pent up demand for self diagnosis and monitoring products across the globe from US, Europe, Brazil and India.  We think a new era of consumer health is underway and billions of dollars of self testing and self monitoring products are being created.  In such a rapidly developing market, it is unclear what product segments are likely to grow and what it will take to generate demand, distribution alliances and brands that consumers will trust.  Zaylan has partnered with Ipsos which is a global consumer marketing service provider.  With this alliance, we are now able to offer global strategic and marketing consulting for the consumer health market.  We are able to create rapid focus groups and surveys all across the globe and complement that with our growth strategy process to create complete suite of strategic and consumer marketing services for companies that are looking to play in these rapidly evolving markets