Robert D. Cohen, MBAAffiliate Consultant
Areas of Expertise
- Product Marketing & Business Development
- Strategic Management Consulting
- Life Sciences & Biopharmaceuticals
Education
- MBA, Entrepreneurship & Strategic Human Resource Management
- Bachelors of Science
Rob has been in the Life Sciences industry for more than 20 years. He co-founded Chrysalis Biomedical Advisors after 15+ years in product marketing and business development leadership positions at Applied Biosystems, Agilent Technologies, and Illumina. Rob has worked extensively with customers, commercial and R&D teams to identify, justify, launch and support new products and services across basic and applied markets. Most recently, Rob led a team to design and launch Illumina’s Propel Core Lab certification program, in addition to leading the Actionable Genome Consortium – a high-profile, global effort to define standards for clinical tumor sequencing.
Prior to joining industry, Rob spent two years at Front Line Strategic Management Consulting (now Navigant Consulting) servicing life science and biopharmaceutical clients. Additionally, he spent 4 years as a senior molecular biology technician at UCLA characterizing mouse models of lipid metabolism and running the core lab, and at the University of Wisconsin’s McArdle Laboratory for Cancer Research. Rob graduated from the University of Wisconsin-Madison in 1992 with a Bachelor of Science. He earned his MBA from the University of Southern California’s Marshall School of Business in 1999 with a focus in Entrepreneurship and Strategic Human Resource Management. Rob enjoys spending time with his family and playing any sport with a racquet or club.